Cott Beverage Success: From Soda to Primo Water Domination
Cott Beverage: A Transformation Story The narrative of Cott Beverage is a compelling case study in corporate reinvention. Initially a producer of private-label sodas, Cott strategically transformed into a bottled water powerhouse, primarily through Primo Water. This remarkable journey involved calculated acquisitions, strategic divestments, and a powerful rebranding effort. How did Cott navigate the challenges of the beverage industry and achieve such remarkable success? Strategic Acquisitions Fuel Growth Cott's expansion was fueled by a series of strategic acquisitions, including prominent players such as Aquaterra, Eden Springs, and Mountain Valley Spring Company....